Dr. Shikha Kumrawat

Dr. Shikha Kumrawat is currently working as an Assistant Professor at Medi-Caps University, Indore (MP). She holds graduate degree In Biotechnology, post graduated in Management with specialization in Advertising and Public relations and Ph.D. in management from Devi Ahilya Vishwavidhyalaya, Indore (MP). She has more than 10 years of experience in academics. Her area of specialization is Marketing strategies, Digital marketing and Advertising and Sales Management. There are several national and international publications to her credit and also guided Ph.D. scholar under her supervision. She had guided to numerous marketing oriented project dissertations and developed MOOC course also on Marketing Management. This book helps to gain knowledge on basics of Advertising and their implementations in recent times.