Ms. Poonam Sharma

Ms. Poonam Sharma is an emerging academician and researcher, currently serving as an Assistant Professor at SAGE University, Indore. She is presently pursuing her Ph.D. in Commerce from Devi Ahilya Vishwavidyalaya (DAVV), Indore, with her research focusing on “Study of Consumer Behaviour Towards Over-the-Top (OTT) Platforms in India.” She has successfully completed her Ph.D. coursework with a distinction. She also holds a Master’s degree in Commerce (M.Com - Taxation) and a PGDCA from Makhanlal Chaturvedi National University, Bhopal. Ms. Sharma began her teaching career, where she taught undergraduate and postgraduate students in subjects such as Business Organization & Communication, Business Management, and Banking & Law. With her growing experience in academia, she has also actively participated in research, presenting and publishing papers in UGC-approved and peer-reviewed journals. Her research contributions include topics such as consumer preference towards audio OTT platforms, awareness of numerology among Indian youth, and data privacy issues related to OTT streaming services. She has also contributed a book chapter on communication and training in the banking sector, published by KAAV Publications, Delhi. She has participated in various Faculty Development Programmes and academic enrichment initiatives, including NEP-focused training and ICT tools for higher education. She has attended national and international conferences and webinars on multidisciplinary themes in commerce, education, and innovation. In 2025, she was honored with the Best Paper Presenter Award at Shodh Pravah: International Conference on Smart Management organized by SAGE University, Indore. Ms. Sharma's scholarly interests include digital consumer behavior, streaming content economics, emerging marketing trends, and data privacy. In addition to her academic pursuits, she takes a deep interest in poetry, creative writing, digital literacy, and interpersonal communication. At SAGE University, she actively contributes to teaching, research facilitation, and academic coordination, reflecting her commitment to professional growth and student- centered learning.